Basic Information

Ref number

Req_00053096

Last day to apply

29-Jul-2022

Primary Location

Home Office - Canada

Additional Locations

Home Office - United States

Description and Requirements

TELUS International (NYSE and TSX: TIXT) designs, builds and delivers next-generation digital solutions to enhance the customer experience (CX) for global and disruptive brands.The company’s services support the full lifecycle of its clients’ digital transformation journeys and enable them to more quickly embrace next-generation digital technologies to deliver better business outcomes. TELUS International’s integrated solutions and capabilities span digital strategy, innovation, consulting and design, digital transformation and IT lifecycle solutions, data annotation and intelligent automation, and omnichannel CX solutions that include content moderation, trust and safety solutions and other managed solutions. Fueling all stages of company growth, TELUS International partners with brands across high growth industry verticals, including tech and games, communications and media, eCommerce and fintech, healthcare, and travel and hospitality. Learn more at: telusinternational.com.


Position Overview

  • Shape the evolution of our Products, Solutions & Services portfolio, and help our client’s customers have a seamless experience that allow customers to connect with brands while increasing our competitive advantage                                                                                             

  • Responsible for bridging the people, technology and process perspectives of solutions together for our prospects and clients 

  • The ability to grasp and translate product capabilities into valuable customer benefits is crucial 

  • Become the expert in understanding our different vertical buyer and customer groups and the challenges they face 

Responsibilities

  • Key focus for this position partners with the Human Resource, Strategy, Technical Development and Marketing Leadership to drive initiatives and deliver high quality business features / products

  • Help drive the creation of Product & Services strategies; which involves partnering with Customers, Human Resource, Marketing & Technical teams, as well as industry associations to provide leadership on our strategy and roadmap generation

  • Collaborate with Marketing and other Product team members in the development of differentiated marketing content in the form of messaging platforms, presentations, data sheets, technical white papers, web content, blog posts, and other digital assets 

  • Develop product positioning and messaging that differentiates TI in the marketplace

  • Market intelligence - be the expert on  buyers, how they buy and their buying criteria; be the expert on competition and how to crush them; be the expert on all buyer personas. Understand their buying agendas, and how they evaluate and buy, including how the competition co-exists in the same buying cycle

  • Product Go-To-Market - plan, create, lead and measure product marketing initiatives and launches of new products and releases and manage the cross-functional implementation of the Product Marketing plan

  • Sales enablement - develop sales tools that support our selling process and communicate the value proposition of our portfolio to the team. Train and prepare the sales team to leverage customer opportunities

  • Manage multiple projects simultaneously, proactively communicating prioritizations, trade-offs, issues and decisions

  • Lead ad hoc teams established to identify, investigate, measure, and resolve risks

  • Leverage expertise in Customer Care and Content moderation markets to influence product innovation, roadmap priorities, and requirements. Utilize or be familiar with design thinking, Lean, and agile methodologies  as applied to Product or Product Marketing

  • Support the development of solid business case justifications for investments in new products and services

  • Conduct project kick-offs and assessments to define the project and do some initial high-level planning

  • Work collaboratively with technical solutions, product development, and labs who are responsible for product development and enhancement

Qualifications

Ability to understand and translate emerging trends into business-oriented and customer-centric value propositions. Experience in understanding complex solutions, while collaborating to build the case for intelligent trade-offs between delivery time/quality/scope and cost.

  • Quick study, and proven self-starter, self-directed, self-motivated; ability to move forward with minimal or ambiguous guidance and work on multiple projects simultaneously

  • Curiosity, willing to get into the details of a problem and solution 

  • Expertise at understanding customers and their needs and developing crisp content that resonates with target audiences

  • Strong leadership skills that encourage teams to align, highly creative energy with a drive for innovation; solid interpersonal skills. Creative problem solving skill.  

  • Team Player: interest in learning from others, and in teaching others

  • Help develop sales training materials for global field, inside sales, and sales engineering organizations

  • Ability to dive into first-hand and 3rd party research

  • Innovation: Not satisfied with the status quo and willing to tirelessly push for new and creative services to meet our client’s needs  Aptitude and interest to quickly learn new and emerging technologies.  Thrive on having the opportunity to identify opportunities and new areas to explore. Comfortable with exploring the unknown

  • Relentless focus on the customer experience as new services are delivered.  Interest in working on prototypes and meeting with users 

  • 3-5 years in product marketing, product operations or marketing role

  • Understanding of marketing to the customer experience technology market and buyer dynamics.

  • Exceptional English writing and presentation skills

  • Outstanding interpersonal skills with collaborative working style

  • Bachelors or Masters Degree in Marketing, Technology, Business

  • External client-facing experience is preferred; solid professional presence

  • You must have some experience with Sales, Sales Enablement, Marketing with a Broad understanding of the Business Process, Technology and Contact Center Outsourcing Industries and Digital Customer Experience Products, Solutions or Services 


 

Great-to-haves

  • Experience with or exposure to  Agile & Lean methodologies

  • Project management skills with focus on driving results

  • Exposure to the technology including: Content Moderation OR AI Data Solutions OR Tech As-a-Service models. 




Additional Job Description

The Role -Shape the evolution of our Products, Solutions & Services portfolio, and help our client’s customers have a seamless experience that allow customers to connect with brands while increasing our competitive advantage -Responsible for bridging the people, technology and process perspectives of solutions together for our prospects and clients -The ability to grasp and translate product capabilities into valuable customer benefits is crucial -Become the expert in understanding our different vertical buyer and customer groups and the challenges they face